Our Story

Pride Road LLC is a family owned and operated food manufacturing company that produces all natural locally grown Hibiscus based products.  Our Hibiscus begins from seeds collected from the previous season’s harvest.  These seeds are grown into transplants at the “Truly Living Well” urban garden located in downtown Atlanta, then transported to our Fayetteville farm to be planted.  The harvesting process requires that each calyx is individually hand-picked and cored.  The product is then sent to the University of Georgia School of Agriculture for processing and packaging.

The Georgia climate offers an ideal environment for Hibiscus growth.  We only give our plants sun and rain and Georgia has plenty. This allow us to provide the best possible ingredients to our great products.

“Very Best Quality, Where It Matters Most”


hibiscus tea cup

Hibiscus Tea

In order to produce this flavorful blend of Hibiscus Tea we’ve drawn from a number of exotic spices fused with the home brewing traditions of the South.  Mixing these distinct flavors made a satisfying Tea we just had to share.

Hibiscus Jelly

Pride Road all natural Jelly is prepared using the very best Hibiscus Calyces slowly boiled at a low temperature. Our Jelly is produced utilizing hibiscus from organic farms and organic cane sugar for the very best taste.

Hibiscus Granola

Pride Road Sweet Hibiscus Oats and Honey mixed nut granola bars are treated with a sweet and delicious harmony of Hibiscus Calyces. Each bar is complemented with the perfect mixture of roasted nuts and sweet granola.

Our Sources

Pride Road, L.L.C. offers Natural Artesian and loose leaf Teas, Fresh Granola Bars, Jelly, and Chutney products.

Pride Road believes in using only the very best quality ingredients, where it really matters. We take Pride in harvesting and delivering our products to the customer while cultivating trusted relationships with local farmers.

Our Affiliations

Our Location

2526 Stone Mountain Street
Lithonia, GA 30058

Where to Find Us

Carter Center Farmers Market
453 Freedom Parkway Northeast
Atlanta, GA 30306

Ponce City Farmers Market
675 Ponce de Leon Avenue
Atlanta, GA 30301

East Point Farmers Market
located at The “Commons” Greenspace
2757 East Point St.
East Point, GA 30344

The Fresh Market Locations

3005 Old Alabama Road
Alpharetta, GA 30022

196 Alps Road
Athens, GA 30606

4405 Roswell Road
Atlanta, GA 30342

2099 Peachtree Road, NE
Atlanta, GA 30309

5515 Chamble-Dunwoody Road
Dunwoody, GA 30338

1205 Johnson Ferry Road
Marietta, GA 30068

100 North Peachtree Park Drive
Peachtree City, GA 30269

1125 Woodstock Road
Roswell, GA 30075

1500 Peachtree Industrial Blvd.
Suwanee, GA 30024

Contact Us